Customer relations are a vital business aspect; therefore, when operating an on-line store it is important to provide for an option of a client contact. It may be sufficient to have his/her telephone and e-mail address, in some cases though, an on–line chat may prove useful.
It must be remembered that even the best technological solutions will not equal a conversation. This in particular pertains to specialized assortment of goods or goods which require additional expertise to make a good choice. In many cases, the knowledge of a seller proves of key importance in customer’s purchasing decision.
Chat, selected features:
- On-line availability status of sellers
- Client view on the website
- Websites visited by the client
- Recognition of returning clients
- Chat history
- Option of chat initiation on the website
- Recording chat sessions
If you do use the chat option, do not forget about the telephone or e-mail contact. Chat is just a new option. The technologies used in maintaining contact with the client may change, yet the other party will always be a human being. More and more often we tend to be in touch with various persons using different methods; therefore, it is important to offer your clients a range of contact options.